Let the Rhythm Hit ’Em is the third studio album by hip hop duo Eric B. & Rakim, released on June 19, 1990.[1] The group's sound develops further, with Rakim adopting a deeper, more aggressive tone of voice, and more mature and serious subject matter. Musically, the production ranges from smoother soulful tracks such as "In the Ghetto" to the hard-edged assault of the title track "Let the Rhythm Hit ’Em."